Air Volume Mascara AR Ads

A Mascara That Lasts In The Rain!


Loreal Air Volume Mascara is an AR Selfie filter showing you all the benefits of using the all-new Air Volume Mascara; light, waterproof, and make your lashes go wow. When loreal approached us, they wanted to showcase all the benefits of their new product.

madebyhumans created an interactive ad where user can swipe their face and turn their old mascara into Air Volume, complete with its key visual.

Client: Loreal

Agency: Twister Communication

Platform: Instagram

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madebyhumans Studio