The Mukbang Game


Inspired by the famous Korean eating show, The Mukbang Game allows the user to get as many points as possible by eating a different kind of traditional Korean food. When Snapchat approached us, one of the things they wanted to do was introduce some of the most famous Korean food to Indonesian users.

madebyhumans created an experience where you have to eat as all of the food comes down in an ever-increasing traveling of food. Users are given three chance to miss until a game over commence.

Client: Snapchat

Agency: SCGI

Platform: Instagram

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