Coolmate Award AR Ads is an AR ad made for the famous Vietnamese menswear “Coolmate”. It is one of three AB testing research projects in collaboration with Meta where users can play a quick game of scratch-off cards to reveal the randomized coupon.

The AR Ads feature allows users to purchase the product on the website and enter the coupon that they got from the AR experience. madebyhumans is responsible for setting up the AR Ads, the creation of the video, and the AR experience.